{"id":23027,"date":"2026-05-27T16:07:00","date_gmt":"2026-05-27T19:07:00","guid":{"rendered":"https:\/\/fmpatagoniamadryn.com.ar\/?p=23027"},"modified":"2026-05-27T13:11:40","modified_gmt":"2026-05-27T16:11:40","slug":"alpine-anuncio-el-cambio-de-nombre-y-sacudio-el-ambiente-de-la-formula-1","status":"publish","type":"post","link":"https:\/\/fmpatagoniamadryn.com.ar\/?p=23027","title":{"rendered":"Alpine anunci\u00f3 el cambio de nombre y sacudi\u00f3 el ambiente de la F\u00f3rmula 1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La F\u00f3rmula 1 tendr\u00e1 una transformaci\u00f3n in\u00e9dita a partir de 2027.&nbsp;<strong>Alpine anunci\u00f3 que cambiar\u00e1 su nombre tras sellar un acuerdo estrat\u00e9gico con Gucci<\/strong>, que se convertir\u00e1 en el patrocinador principal del equipo de Franco Colapinto en un movimiento sin antecedentes dentro de la m\u00e1xima categor\u00eda del automovilismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La escuder\u00eda, propiedad del Renault Group,&nbsp;<strong>pasar\u00e1 a llamarse Gucci Racing Alpine Formula One Team<\/strong>, una denominaci\u00f3n que debutar\u00e1 oficialmente desde la pr\u00f3xima temporada. Adem\u00e1s,&nbsp;<strong>la marca italiana de lujo tendr\u00e1 presencia en los monoplazas, la indumentaria y toda la comunicaci\u00f3n institucional de la estructura con sede en Enstone.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien Alpine est\u00e1 decidido a mantener el color azul que lo caracteriza,&nbsp;<strong>el dise\u00f1o de los futuros autos estar\u00eda dominado por el negro y dorado<\/strong>, desplazando el tradicional rosa vinculado al anterior sponsor BWT, seg\u00fan inform\u00f3 The Race. Tambi\u00e9n se present\u00f3 un nuevo emblema de Gucci Racing, que incorpora el cl\u00e1sico monograma de la firma europea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El convenio marca la primera vez que una casa de moda de lujo asume este rol protag\u00f3nico en la F1<\/strong>. A partir de esta uni\u00f3n, ambas compa\u00f1\u00edas impulsar\u00e1n Gucci Racing, una plataforma orientada a experiencias exclusivas, productos especiales y contenidos vinculados al deporte y el lujo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Francesca Bellettini, presidenta y CEO de la empresa italiana, destac\u00f3 el alcance del proyecto:<em>&nbsp;\u201c<strong>Esta alianza con Alpine Formula One Team escribe un nuevo cap\u00edtulo: Gucci se convierte en la primera casa de moda de lujo en ser patrocinador principal en la F\u00f3rmula 1<\/strong>. Refleja nuestra ambici\u00f3n para la marca y el papel que queremos que juegue en este escenario\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, el asesor ejecutivo Flavio Briatore celebr\u00f3 la llegada del gigante italiano y resalt\u00f3 el potencial global del acuerdo:&nbsp;<em>\u201cAsociarnos con una marca tan prestigiosa como Gucci en la F\u00f3rmula 1 como patrocinador principal es motivo de orgullo. Estoy entusiasmado por las posibilidades que abre la alianza y por lo que podemos lograr juntos a nivel global\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ambiciosa alianza tambi\u00e9n tendr\u00e1 acento argentino.&nbsp;<strong>El equipo contar\u00e1 con Franco Colapinto y Pierre Gasly como pilotos principales<\/strong>, mientras que, de acuerdo con The Race,&nbsp;<strong>el contrato plurianual rondar\u00eda entre 50 y 60 millones de d\u00f3lares por temporada.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El piloto argentino, Franco Colapinto, estuvo en el lanzamiento. <\/p>\n","protected":false},"author":5,"featured_media":23028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[62],"class_list":["post-23027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes","tag-formula-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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