{"id":27036,"date":"2026-09-20T14:26:36","date_gmt":"2026-09-20T17:26:36","guid":{"rendered":"https:\/\/fmpatagoniamadryn.com.ar\/?p=27036"},"modified":"2026-09-20T14:26:36","modified_gmt":"2026-09-20T17:26:36","slug":"provincia-capacito-a-prestadores-turisticos-sobre-el-uso-de-ia-para-potenciar-sus-emprendimientos","status":"publish","type":"post","link":"https:\/\/fmpatagoniamadryn.com.ar\/?p=27036","title":{"rendered":"Provincia capacit\u00f3 a prestadores tur\u00edsticos sobre el uso de IA para potenciar sus emprendimientos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Gobierno del Chubut, a trav\u00e9s del Ministerio de Turismo y \u00c1reas Protegidas, llev\u00f3 adelante durante tres d\u00edas la capacitaci\u00f3n presencial denominada \u201cChubut Innova: Comunicaci\u00f3n, turismo e IA\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las localidades de Esquel, Cholila y Corcovado fueron epicentro de una nueva instancia de formaci\u00f3n impulsada por la Provincia, que en esta oportunidad estuvo destinada principalmente a prestadores del sector tur\u00edstico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los encuentros reunieron adem\u00e1s a estudiantes de carreras afines con la tem\u00e1tica y funcionarios municipales, constituy\u00e9ndose asimismo como espacios para el intercambio de experiencias y la incorporaci\u00f3n de nuevos conocimientos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa de la cartera tur\u00edstica chubutense tuvo como gran objetivo brindar herramientas estrat\u00e9gicas a los participantes para potenciar la comunicaci\u00f3n, apostando a que cada prestador se convierta en embajador de su territorio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capacitaci\u00f3n \u201cChubut Innova: Comunicaci\u00f3n, turismo e IA\u201d comenz\u00f3 en Cholila, sigui\u00f3 en el Centro Cultural de la ciudad de Esquel y finaliz\u00f3 en Corcovado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tem\u00e1tica<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La profesional a cargo de las jornadas abord\u00f3 tem\u00e1ticas de suma inter\u00e9s para el sector, entre ellas la marca personal y de emprendimientos, c\u00f3mo generar relatos que inviten a los visitantes a conocer los destinos, con rasgos distintivos y memorables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A su vez, a lo largo de los tres encuentros en la cordillera se repasaron narrativas digitales, el uso de redes sociales y la IA como herramientas que permiten simplificar los mensajes y, en consecuencia, captar p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esquel, Cholila y Corcovado fueron epicentro de esta nueva instancia de formaci\u00f3n impulsada mediante el Ministerio de Turismo y \u00c1reas Protegidas.<\/p>\n","protected":false},"author":4,"featured_media":27035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-27036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provinciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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